Market Diffusion of Industrial Products and Regulatory Barriers to Adoption: The Case of Satellites

The purpose of this study is to explain the market diffusion satellites by exploring how early adopters raise regulatory barriers adoption. Such influence has not been explored significantly in literature analyzing industrial products. In paper, we adopt a macro and longitudinal approach case from 1959 2017. results indicate that hinder takeoff therefore entry mainstream adopters. Overall, findings show can extend introduction stage over decades during which time they shape markets their strategic goals.JEL Codes: L10, L20, L90, N70, O30